Story

Donations for a helpful and beneficial cause

2020 will be remembered as a year that made incredible demands on many people. A year that has faced communities across the globe with extreme challenges and hardships. But it was also a year that proved the power of solidarity and mindful action in overcoming the crisis.


This is exactly the point we wanted to make by adding a protective face mask to the character design of one of our most popular products: The ‘Hopeful’ porcelain bowl is a symbol for shared values, taking responsibility for each other’s wellbeing and the unwavering belief that everything is going to be okay.


Right from the start, we committed to donating 1 euro for every bowl sold to a helpful and beneficial cause in different countries. Whenever 5,000 units of the ‘Hopeful’ bowl are sold, we will donate the amount to an organization or facility.


On that note, we would like to once again thank all of our customers and business partners for making a contribution with their purchase.


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FRANKFURT, GERMANY

Oct, 8 2020


UNIVERSITY HOSPITAL FRANKFURT

5'000 EURO

As a company based in the town of Frankfurt, it was very important for us to dedicate the first donation to an initiative here in the region. And to make sure that it goes to people who make a special effort and commitment during the coronavirus pandemic, namely doctors and caregivers working on the frontlines of the crisis.


We were especially delighted to have the opportunity to speak in person about the initiative with Prof. Dr. Jürgen Graf, Head of the Board and Clinical Director of the University Hospital. As a result, we mutually agreed that the donation should benefit the in-house daycare center for clinic staff, the “Unistrolche” (“Little University rascals”), and its mission.

Marc Eckart and Saskia Gleixner (FIFTYEIGHT) handing over the donation.
Images (c) Universitätsklinikum Frankfurt

Further talks with Gabi Ehnert-Besbes, Women’s and Equal Opportunity Commissioner and in charge of the daycare, were supplemented by feedback from the director of the daycare center, Angelika Cron. As a result, we were able to identify the perfect project to make a long-term, and most importantly to us, noticeable impact. 

Due to the coronavirus pandemic, the daycare center’s room layout and facilities need to be adapted to a constantly changing set of ramifications. Especially in the fall and winter season, the risk of infection is bound to increase because the children can spend fewer time playing outdoors due to inclement weather. In order to keep classes separate from one another, the initially open room concept needed to be changed and adapted to an enlarged room offering that is still attractive to children. These measures included a redesign of the so-called ‘Construction Room’ in the important ‘Building and Construction’ developmental course segment.

Supporting this expansion is a win-win: The children at the daycare center enjoy a safe and educational environment while the parents can focus on their important jobs at the University Hospital.


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PARIS, FRANCE

Nov, 16 2020


INSTITUT PASTEUR

5'000 EURO

Bonjour! Our second donation related to our HOPEFUL bowl goes to France. In a spirit of empathy and longtime friendship. Especially because of our cultural similarities – including The French way of life, cuisine, wine and more – it was not by accident that 10 years ago, Philippe Cauchefert and Henric Kihlstöm with their agency La Petite Centrale became our very first international sales agents in the world. On that note, here’s a special thank you for the amazing cooperation over all these great years. Most recently for the outstanding initiative in bringing our HOPEFUL bowl to audiences in France, where it is known as CONFIANT, and making this donation possible.


Our two agents took a good look around France in search of an institution where our donation would have the most beneficial impact. And they chose the INSTITUT PASTEUR as a world-renowned, French nonprofit organization based in Paris. An organization that has been fighting on the frontlines against infectious diseases for more than a century. In January 2020, the INSTITUT PASTEUR created a coronavirus task force in order to spearhead research projects for a better understanding of the COVID-19 virus and coordinate these efforts within the institute's international network.

Henric Kihlström (agency La Petite Centrale) representing FIFTYEIGHT.

Unfortunately, France counted among the countries impacted most severely by the first wave of coronavirus in spring, and the situation is once again precarious going into fall 2020. With that said, the donation arrives where it is needed the most at the moment: At an institution for research projects to help mitigate and fight the COVID-19 pandemic in France.

To all our French fans, boutiques, concept stores and web shops for making this donation possible: Merci beaucoup!



Hola! We are happy to announce that our third donation from proceeds of the HOPEFUL bowl is going to Spain. To be precise, it's going to the local Cáritas Organisation in Las Matas-Las Rozas de Madrid, a suburb of the Spanish capital. This is also the headquarters of our Spanish distributor for FIFTYEIGHT, Pablo Fuster.

We share a long passion for Spain and Spanish culture, although the partnership with Pablo is still a relatively young love affair. We only started working together at the start of this year. And as anyone can imagine, the impact of the coronavirus pandemic created tough conditions to get things running. Especially because unfortunately, Spain was among the hardest hit countries and had to endure a prolonged lockdown. The economic consequences were especially dire. As a result, the people had to deal with unemployment and shortages of fundamental goods such as food, heating, rent, and more.

Pablo Fuster handing over the donation to Caritas.

When it came to looking for a suitable recipient for our donation in Spain, Pablo was a great help. Keeping the precarious situation in Spain in mind, he suggested the local Cáritas Organisation. All the money from the donation will be used here to support families in need. It will go to the food pantry, and urgently needed clothing and household goods, as well financial support for people who have lost their job due to the coronavirus pandemic.

We hope to make a contribution with our donation to helping people in the direct vicinity of our business partner in Spain. We also want to say 'Muchas Gracias' to the Spanish TASSEN community as well as all our customers who have made this donation possible with their purchase of the HOPEFUL bowl.




MILAN, ITALY

Dec, 21 2020


IRCCS Ospedale San Raffaele

5'000 EURO

Ciao! Our fourth donation is going to Italy, our next-door neighbors in Europe who taught us about living 'La Dolce Vita' and continue to influence us with their lifestyle and culture. We are very proud that our products are finding so much love and appreciation in Italy and that we can send some smiles and positive feelings over there. When it comes to spreading the love, we also rely on our good friends Alessandro Donnini and Markus Überbacher, who are working their magic distributing our products with their agency, GO BIG, in Italy.

Italy was also on our mind when it came to our next round of donations from the proceeds of our HOPEFUL Bowl. The main focus is, of course, making sure that the initiative benefits projects that are making a difference in these tough times. And as far as the impact of Covid-19 goes, the Lombardy and Milan regions range among the hardest hit in all of Italy. After conducting some very thorough research, our partners Alessandro and Markus chose the IRCCS Ospedale San Raffaele hospital as the recipient for the donation.

Alessandro Donnini and Markus Überbacher deliver the donation to Prof. Luca Guidotti.

At the hospital’s laboratory, Prof. Luca Guidotti, Deputy scientific director of IRCCS Ospedale San Raffaele and his team are advancing fundamental scientific research on Covid-19. The lab is the only in Italy and counts among a few worldwide to conduct in vitro and in vivo research on fighting Covid-19. The institution urgently needs funding for the establishment and expansion of the new Covid-19 laboratory under strict safety guidelines.

We are thankful to our agency friends for making the connection and happy to make a contribution to this positive scientific endeavor.
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'Grazie Mille' to the entire TASSEN community in Italy and everyone who made this donation possible with their purchase.


We are hopeful that we will be able to award the next installment of donations very soon thanks to your amazing help. Stay tuned for more updates and thanks again!




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