Playstation Vita feat. CANNICS Episode 5

How do you blend reality and video games? There’s a technology called “Augmented Reality” that lets imagination take flight – and even lends a pair of strong arms to our otherwise helpless friend CANNICS for weightlifting. And of course, he loves it – although he’s about to find out that Augmented Reality can get pretty heavy.

Creative agency Lommel & Ludwig reached out with a unique opportunity for our yellow friend CANNICS, the official FIFTYEIGHT 3D company mascot: Walk customers through the many features of the new SONY Playstation Vita handheld system – released in February 2012 – and (per the usual) brace himself for some mild physical abuse. Accompanying the market release of the Playstation Vita, the ten CANNICS tutorial videos were released on the official German Playstation YouTube channel (some episodes have scored over 220,000 Views so far), and at SONY press events. The clips were awarded the Bronze Nail for 3rd place at the ADC Awards.

This movie has been produced by FIFTYEIGHT ANIMATION. (2012)

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