CANNICS - Playstation Vita #3

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Why does our mascot CANNICS have a shiny plug in his bellybutton? Find out the answer in the third tutorial video for the SONY Playstation Vita, dedicated to the Touchscreen and Rear Touchpad.

Our good friend CANNICS doesn’t like to be manhandled – even if he’s officially been hired by SONY to explain the features of the Playstation Vita. In the episode about the Touchscreen and Rear Touchpad, the yellow chubby guy is fighting to retain his private space – but it’s a losing battle...

Creative agency Lommel & Ludwig reached out with a unique opportunity for our yellow friend CANNICS, the official FIFTYEIGHT 3D company mascot: Walk customers through the many features of the new SONY Playstation Vita handheld system – released in February 2012 – and (per the usual) brace himself for some mild physical abuse. Accompanying the market release of the Playstation Vita, the ten CANNICS tutorial videos were released on the official German Playstation YouTube channel (some episodes have scored over 220,000 Views so far), and at SONY press events. The clips were awarded the Bronze Nail for 3rd place at the ADC Awards.

This movie has been produced by FIFTYEIGHT ANIMATION. (2012)

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